Modern coloring products have special built-in care agents and should leave your hair soft, shiny and vibrant by locking in color and sealing the cuticle. However, colored hair needs to be continually nurtured to keep it healthy and prevent color fade. We recommend that you:

Wash with care
Never use a strong shampoo designed for deep cleansing as this can strip the color pigment from your hair. Choose a color specific formula that gently cleanses without bleaching color, then add a color shine enhancer as a final treatment after styling for definition and brilliance.

Protect when styling
To keep colored hair looking vibrant, use styling products that are specially formulated for colored hair. This will help your new color last longer as well as protect your hair.


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