July 2009
On this occasion Schwarzkopf invited journalists to an international press conference on July 22nd 2009 in Baden-Baden, where Netrebko was performing in the rarely staged one-act play “Jolanthe” by Tschaikowski on the previous night. Her glamour and fascinating elegance was the inspiration for the mysterious nuances of great intensity. Approximately fifty journalists from Germany, France, Russia and other countries participated in the press talk with Anna Netrebko, among them chief editors and beauty editors of important lifestyle and women’s magazines. Along with Anna Netrebko, hostess Tina Müller, Corporate Senior Vice President at Henkel, partook in the press talk.
Henkel AG & Co. KGaA
November 2008
In the recent netaspect-experts-study "Cosmetics Online 2009", this website has been awarded Testwinner and got the title "Best Cosmetics Website 2009". Overall, it achieved a dream grade of "1.5", thus securing first place among 18 other brand websites from the cosmetics industry in a comparing study.
A panel of experts of the Düsseldorf research- and consulting agency called netaspect checks the performances of major cosmetic brands every two years. The sites are critically examined and evaluated according to criteria such as design, structure, content, quality and usability. Particularly important is the attractiveness and usefulness of the site for the consumer. Here, Schwarzkopf scored with its new website with best grades for the availability of extensive information about the brand and its product range. The web-specialists of netaspect were also convinced by innovative offerings, such as the current magazine, individual consulting, the entertaining lounge and the new "Schwarzkopf TV" with many audios, videos and TV commercials.
