
Color can change the way the world sees you and how you feel about it. It`s an emotional, intense and instant transformation that expresses your personality and your individual style.
Before you decide to color your hair you carefully consider what you want. This will give you confidence deciding on a colour direction and help you identify the best product for you:
I want...
...to try the latest fashion colors: Brillance >
...multi-facetted, natural-looking colors: Natural & Easy >
...a color that cares: Diadem >
...to cover my first signs of grey: Country Colors >
...a color that will wash out: Brillance >
...a temporary touch-up solution: Coloriste Retoucher >
...to get rid of my roots for good: Diadem Root Set >
...to express myself with color: LIVE >
...to lighten my hair: Schwarzkopf Blonde >
...to retain my natural hair color: Re-nature >
Whatever you want...
...Schwarzkopf offers you a wide variety of choice.

Color products typically fall in to the following categories:
Level 1: Semi-Permanent Color
Semi-permanent dyes use direct, pre-developed color molecules, which remain on the surface of the hair. Consequently this category of colors washes out after 12 shampoos.
Level 2: Demi-Permanent Color
Demi-permanent colors typically wash out in 24 shampoos and are gentle on the hair.
Level 3: Permanent Color
Great for long-lasting vibrant color as it locks the color pigments deep within the hair's inner structure. Shifts in tonal level are also possible during the coloring process creating vibrant color results. Bleach is actually classified as a permanent color although it works by reducing the amount of color pigments in the hair. Permanent colors typically don't wash out, they grow out.
Top tip: if you fancy a big change, it's best not to leap straight in with a permanent color, instead use a semi-permanent option to see if you can 'live' with it first.
The final consideration is what sort of application is best for you. Click here to find out more.

Once you've decided on your level the next consideration is the look you want to achieve. Nowadays, there is a great variety of techniques you can choose from to help you create individual looks that are totally unique to you. Here's a list of your options available:
Whole Head
If you are coloring your hair for the first time or if there is no re-growth from a previous application this is an ideal application for you. Take a look at our products from: Brillance, Diadem, Natural & Easy, Palette, Poly Color, Poly Nordic Blonde, Country Colors, Live.
Re-growth Application
Having previously colored your hair and aiming to cover any re-growth, try this targeted application technique. Take a look at our products from: Brillance, Diadem, Natural & Easy, Palette, Poly Color, Poly Nordic Blonde, Country Colors, Live.
Highlights Cap
If you want a subtle look, this application is perfect for fine, natural highlights. Take a look at our products from: Schwarzkopf Blonde, Palette.
Mascara Brush
For fashionable strands of color, this brush format gives you total control to be bold. Take a look at our products from: Schwarzkopf Blonde, Palette.
Easy Applicator
This is a versatile tool, enabling you to choose from natural, fine highlights to bold, dramatic strands. Take a look at our products from: Schwarzkopf Blonde, Palette.
Duo-Color Applicator
For two-tone highlights our patent pending Duo Color Applicator is the solution you need. Allowing you to create harmonious colours in just one easy step! Take a look at our products from: Schwarzkopf Blonde, Palette.
Pen Applicator
This technique is quick and easy to use, with no development time or rinsing necessary. Take a look at our products from: Coloriste Retoucher.
To select your desired color products from Schwarzkopf, click here to explore the variety of brands that suit your individual needs.
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